Role Overview

We are seeking a driven and entrepreneurial Senior Sales Engineer to lead new business development activities across the UK market. This role is focused on building business from zero — identifying opportunities, generating leads, opening new accounts, and developing long-term customer relationships within the Food industrial sector.

The ideal candidate combines strong technical understanding with exceptional commercial instincts and thrives in a hunting sales environment.

Key Responsibilities

• Identify and develop new business opportunities across the UK
• Generate qualified leads through proactive prospecting, networking, cold outreach, and market research
• Build and manage a robust sales pipeline from scratch
• Conduct technical and commercial presentations to customers
• Understand customer requirements and propose suitable technical solutions
• Develop relationships with decision-makers, engineers, procurement teams, and senior management
• Negotiate commercial terms and close new business deals
• Coordinate with internal engineering and technical teams to deliver customer solutions
• Track market trends, competitor activity, and emerging opportunities
• Achieve agreed sales targets
  
  

Candidate Profile

• Degree or background in Engineering or a related technical field
• Minimum 8–10 years of technical sales or business development experience
• Proven success in generating new leads and winning new customers
• Experience selling industrial equipment, machinery, automation, or technical solutions is preferred
• Strong understanding of consultative and solution-based selling
• Self-managed and comfortable operating independently in a startup-style environment
• Willingness to travel across the UK as required

Essential Character Traits

• Highly proactive and self-motivated
• Resilient and persistent under pressure
• Entrepreneurial mindset with builder mentality
• Comfortable starting from zero and creating opportunities independently
• Strong hunter profile rather than account manager mentality
• Confident communicator with strong interpersonal skills
• Disciplined, organized, and target-driven
• Curious, adaptable, and commercially sharp
• High energy level with strong ownership attitude

Success Metrics

1. Sales revenue generated from new business
2. Conversion rate from prospect to customer
3. Number of new qualified leads generated