F&B Brand Specialist
Job Description:
Position: F&B Brand Specialist
We are looking for a hands-on F&B Brand Specialist to reposition our restaurant into a dynamic, social, drink-led destination, while maintaining food quality and brand standards.
Key Responsibilities
- Shape and implement the restaurants brand image, vibe, and positioning
- Own and manage the Instagram page from A to Z, including:
- Content creation, strategy & storytelling
- Captions, tone of voice, posting schedule & engagement
- Lead content direction beyond posting: people, drinks, music, atmosphere, energy
- Coordinate and promote weekly activations (music nights, drink-focused experiences, events)
- Work closely with operations, bar, and floor teams to ensure the guest experience and online image are fully aligned
- Ensure the venue appeals to a younger, social crowd without losing its identity or quality positioning
Profile Required
- Proven experience in F&B / hospitality branding, marketing, or operations
- Strong understanding of restaurant atmosphere, nightlife, and customer behavior
- Hands-on and on-site oriented (this is not a remote role)
- Creative, proactive, and business-minded
- Previous experience in a bistro, bar, lounge, or casual dining concept is a must
Hospitality background is mandatory
This role goes far beyond social media — it is about creating a place people want to come to, stay at, and talk about